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There is an enormous market for open captioning, and audiences for the service continue to grow. Within the next 10 years, it is estimated that one out of every five Americans will be 65 and older, and 25% of them will have some level of hearing loss. If 3% of these individuals were to attend arts events, that would mean about 13,950-14,280 potential audience members for captioning. Using the same comparisons, approximately 465,000-476,000 people with hearing loss live in the Metropolitan Area. If roughly 3% of these individuals attend arts events, that translates into 5,280-5,500 potential audience members for captioning.

Based on statistics from the 2016 United States Bureau of the Census American Community Survey, there are an estimated 176,000-183,000 people with hearing loss living in New York City. About 10-15% of the population is hard of hearing or deaf. Open captioning is a service provided for people with hearing disabilities who use assistive listening devices, hearing aids, cochlear implants, sign language and lip reading. No one is labeled as needing the captioning with special equipment required at his/her seat. It is considered passive assistance, a service that is there to use or ignore. The display is positioned in such a way that it is open for anyone to see in a particular seating area. Open captioning is a text display of words and sounds heard during an event.